"Tea and Parippuvada (A popular snack in Kerala), Mundu (Traditional garment worn around the waist) and Neriyath (Traditional cloth hung across the shoulders), Kadhakali and Vanjippaattu (The boat song). There are quite a few things that makes a Malayaalee (A person who speaks Malayalam, a native of Kerala, India) a Malayalee, but none comes as close to Coconut!" goes the opening headline for this ad, which was again done for the Coconu Development Board.
